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Caption, carousel, collage — written in your voice, built to a marketing goal.
CTR is the content creation app for creators who are also their own marketer. It writes the caption and designs the post from your facts, in one go — so every post does one job: reach, trust, or sales.
Brand Voice Memory
AI that sounds like you — not like AI.
Add 1–3 of your past posts so CTR can learn your voice.
Your voice profile
Extracted from 3 references
The same brief, written two ways.
Generic AI
Unlock the power of productivity! In today's fast-paced world, leveraging the right systems is absolutely essential for success. Let's dive in!
Your voice
SampleI rebuilt my client workflow three times this year.
Read more: Instagram caption generator
Design
The structure of a sale, in slides.
A CTR carousel is written to its slides — hook, body, CTA — and the text is sized to the slot before you see it. No overflow, no placeholder.
Hook → body → CTA
Every slide has a role, and CTR writes to it: the hook stops the scroll, the body carries one point per slide, the CTA asks for one thing. The topic's content function shapes the beats.
- hook
- body
- CTA
Collage inside the post
The Collage element puts a multi-photo grid inside one slide, so a collage is part of the carousel, not a separate app.
Text that fits
Every slot has a character budget, so the text fits before you see it. 1–10 slides in 4:5, 1:1 or 9:16, designer templates restyled to your brand colours and a font pair, and a PDF export for LinkedIn.
CTR is a post maker that writes the carousel, not only lays it out.
Read more: AI carousel maker
Built to a goal
Every post has a job. CTR writes to it.
A topic in CTR carries who you write for, what the reader should do next and which function the post serves. The text follows that — not a template.
Topic goal
What should the reader do after reading?
Content function
Reach · Answers · Cases & proof · Objection handling · Selling · Personality · Need formation
Facts & stories
CTR draws on these instead of inventing facts.
Search phrase
One phrase your audience actually searches for. Posts in this topic open with it.
These fields are the marketing tools inside every topic: set the marketing goal once, and each post in the topic is written to it.
Read more: AI marketing tools for content creators
The cost
How long does one post take you today?
Writing
Designing
Reformatting
A single post typically takes 2–4 hours end to end. 12 posts a month.
24–48 hours of your life.
CTR's target
under 5 minutes a post.
Questions
Before you install
Get started
Your next post, in your voice.
7-day free trial. Cancel any time in Settings › Apple ID › Subscriptions.