Topics · Built to a goal # AI marketing tools for content creators CTR does not add marketing on top of a post. It writes the post from the marketing — who it is for, what the reader should do next, which function it serves. The content creator tools live inside the topic, set once. ![CTR Topic Settings on iPhone: Topic name, Audience, Content function, Topic goal and Content tone fields](https://ctr-app.com/features/marketing-tools/hero.webp) ## What AI marketing means for a creator For a company, AI marketing means campaigns, reporting and attribution. For one person who posts, it means something smaller and harder: every post has to do a job — bring new people, answer a question, show proof, sell — and the writing has to know which job before the first line. CTR puts that decision before the text, not after it. That is the whole of its AI marketing: not a layer on top of the post, but the brief the post is written from. ## The tools inside every post A topic in CTR carries, among its settings, these six. They are the AI tools for content creators that most apps leave to a strategist — here they are the brief the text is written from. ### Topic goal What should the reader do after reading? ### Content function Reach · Answers · Cases & proof · Objection handling · Selling · Personality · Need formation The job the post does. The opener, the body and the slide roles are written to it; the ask at the end follows the Topic goal. ### Audience Who the post is written for — set once on the topic, carried into every post in it. ### Facts & stories CTR draws on these instead of inventing facts. ### Search phrase One phrase your audience actually searches for. Posts in this topic open with it. ### Brand identity Your colours and fonts — applied to the slides, so the design side of the post is yours too. ![Topic Settings, lower half: the end of Facts & stories with its helper line, Search phrase, Signature on slides, Platform, Brand identity](https://ctr-app.com/features/marketing-tools/lower.webp) Read more: [AI carousel maker](https://ctr-app.com/features/carousel-maker) ## How a goal becomes a post Set the topic once. Audience, goal, function, facts, search phrase, platform. Every post in the topic inherits them. Say the idea. One sentence, typed or spoken. The function writes the post. The same idea, the same facts and the same goal become a Reach post and a Selling post — a different opener, a different body, different slide roles; only the ask at the end stays, because the goal sets it. That is what AI tools for marketing should do for a creator: not more text, the right text. ![one topic, two outputs: Reach on the left, Selling on the right](https://ctr-app.com/features/marketing-tools/pair.webp) Same topic, same facts, same goal. Left — Reach. Right — Selling. ## For creators who are their own marketing team A marketing tool for content creators who have no marketer. Most AI for marketers assumes a team and a budget; this assumes one person and a phone. - The coach who posts three times a week and could not say which of the three was meant to sell. - The solopreneur who was told to "add a CTA" and did not know what the post was for in the first place. - Anyone whose content calendar has dates on it and no jobs. Social media content creator tools usually start at the visual. CTR starts one step earlier. ## How to give a post a job before you write it - Pick the function first. — Reach, Answers, Cases & proof, Objection handling, Selling, Personality, Need formation. One per post. (Content function) - Name the one action. — what the reader does after reading: comments, saves, writes to you, buys. One. (Topic goal) - Pull a fact. — a number, a case, a quote you actually have; if you have none, say what you observed. (Facts & stories) - Put the search phrase in the first line. — the words your reader types, not the words you like. (Search phrase) Do those four and the post has a job. CTR does them from the topic so you do them once, not every morning. ## What CTR will not do for you - It does not post for you. The calendar reminds you; you publish. - It has no reporting. Most digital marketing tools report; CTR writes. Your numbers stay where your posts are. - It does not run ads or campaigns, and it is not a marketing platform — one app, one person. - It does not invent a number, a case or a quote you did not give it. Questions ## Before you install ### Is this an AI marketing tool or a writing app? One thing: the marketing is the brief and the writing is the output. Who it is for, what the reader should do next and which function the post serves are set on the topic; the caption and the slides are written from that. ### Do I need to know marketing? No. The fields ask the questions a marketer would ask you — who is this for, what should they do after reading — and the seven content functions are the menu. You answer once per topic. ### What is a content function? The job a post does: Reach, Answers, Cases & proof, Objection handling, Selling, Personality or Need formation. You pick one on the topic; the opener, the body and the slide roles are written to it — the last line follows the Topic goal. ### Does it replace a strategist? It does the part a strategist would do on every single post — deciding the job, the audience and the proof before writing. Which topics to run at all, and how often, stays yours. ### How much does it cost? A 7-day free trial first; after it, the subscription costs what Apple shows for your region. Cancel any time in Settings › Apple ID › Subscriptions. Get started ## Your next post, in your voice. 7-day free trial. Cancel any time in Settings › Apple ID › Subscriptions.